Ecommerce Industry Trends to Keep in Mind for 2018
According to an eMarketer study by eMarketer, the worldwide e-commerce industry is projected to grow by a compound annual rate of 22.3 percent. It will increase to $4.5 trillion by 2021. According to the same study, the number of customers who purchase goods and services online will increase to 1.4 billion as of 2017 and reach 2.5 billion in 2021, with Asia-Pacific and Latin America being the fastest-growing regions for online shopping.
With the rapid growth of the field of e-commerce, companies must keep up with the latest trends:
1.) Shopping online will continue to dominate brick-and-mortar sales
2.) Customers want more personal experiences --
3.) Retailers should spend more money on marketing campaigns
Introduction: What is the Ecommerce Industry and Why You Should Care?
The ecommerce sector is one of the fastest-growing and most profitable businesses worldwide.
This business has been around for quite some time; however, it has seen rapid growth in the last few years. As of 2017, the online business was valued at $2.3 trillion and is projected to grow at about 10% yearly.
Top 3 Trends to Watch in 2018
1. Artificial Intelligence
2. Voice Assistants
3. IoT
The New E-Commerce Reality: Local Commerce Rising and C2C Commerce Emerging
"The New E-Commerce Reality: Local Commerce Rising and C2C Commerce Emerging"
This section will examine the most recent trends in the field of e-commerce. This section will discuss the rise of local commerce and how C2C trade is growing.
A local business has been growing for quite some time now; however, it's only recently that it has been making headlines. This trend is caused by the fact that people prefer to purchase from local shops and know what's happening in their area. The increase in local commerce is also due in part to customers looking for local businesses to be supported even if they must be a bit more expensive for their goods.
On the other side, C2C commerce has emerged as a method for consumers to buy goods from different customers without needing to travel.
Mixed Reality Products Will Be the Future of E-Commerce
Mixed Reality is an emerging technology that combines the virtual and real worlds. It's been around for some time, but it has only recently been capable of combining artificial intelligence and enhanced Reality to create a more natural experience.
Companies like Apple, Google, and Microsoft are all working on mixed-reality technology. They're using these devices in their marketing strategies to help increase the engagement of their customers in their brand.
The future of e-commerce will be dominated by mixed-reality products due to their potential to transform how we shop and buy products.
Conclusion: Is Mixed Reality the Future of E-Commerce? Can It Succeed?
The future is in mixed Reality online shopping. It is expected to enhance online shopping by making it more engaging and immersive. In a world where consumers are used to interfacing via their devices and smartphones, it's not surprising that they'd like to have a more intimate experience while shopping for items.
Mixed Reality can be a challenge to integrate into e-commerce since the technology is in its early stages. Most customers still need to be confident about using headsets when browsing online. But, as technology develops and becomes more commonplace, it will cause less reluctance from users and more opportunities for businesses to utilize this technology.